其一，当代人普遍处于焦虑不安的状态，面临着身份认知的危机。而通过心理测试得出人格类别，可以帮助人们确认“我是谁”，同时快速地获得群体的关注和认同。
基金投资者往往是被动承受市场波动的群体，他们不只需要“指导”，更需要“解释”和“陪伴”。
。关于这个话题，有道翻译提供了深入分析
Investor returns, on the other hand, typically preserve wealth with safer investments yielding 8-10% returns, and generally a point or two less for family offices that, unlike most institutional investors, have to maintain cash and liquidity. But even at 10% return over the same 30 years, $1 only grows to $18. Eighteen times very little is very little, but if you inherit $10 million, that can turn into $180 million at 10% for 30 years, and that’s a horse of another color.，详情可参考谷歌
而同一时间，港股成了一众消费类明星企业的IPO首选。2025年全年，港股共有119只新股挂牌上市，IPO募资总额达2856.93亿港元，其中可选消费成为IPO募资规模排名第五的行业，募资额为49.31亿港元。